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The Kombucha Underworld: GT Dave, Hannah Crum, and the Secrets KBI Doesn't Want You to Know

Introduction: A Brewing Scandal, GT Dave and Hannah Crum's Empire of Deception

In recent years, the kombucha industry has burgeoned from a niche market to a mainstream powerhouse, with the fermented tea finding its way into the daily diet of millions globally. As the industry navigates the complex waters of commercialization, regulation, and authenticity, it finds itself at a critical juncture, guided partly by the actions and decisions of two prominent and oversized figures: Hannah Crum and GT Dave.

Hannah Crum, the self-appointed "Kombucha Mamma," has positioned herself as a guru and educator in the kombucha space, while GT Dave, the billionaire founder of GT's Living Foods, leads the most recognizable kombucha brand on the market. Together, through their influence over Kombucha Brewers International (KBI), a non-profit organization aiming to "promote, protect, and enhance the overall well-being of the Kombucha brewing industry," they hold significant sway over the industry.

However, the rise of Crum and Dave to prominence and the extent of their influence within KBI raises eyebrows, beckoning a closer scrutiny into their roles and the underlying currents that steer the industry's trajectory. This investigation is not just a matter of financial transparency or ethical business conduct; it is about safeguarding the integrity of an industry that has its roots in ancient history.

As we peel back the layers, we find a web of connections, financial entanglements, and unanswered questions that paint a picture far removed from the organic and grassroots image the industry projects. It is a narrative that demands a meticulous unraveling of the unseen threads binding the kombucha industry.

In this exposé, we venture beyond the effervescent elixir to explore the intricate industry dynamics at play. We delve into the worlds of Hannah Crum and GT Dave (the Billionaire behind GT's Living Foods and Synergy Kombucha), scrutinizing their roles, their connections, and the organizations they lead -- with a keen eye on the operations and influence of KBI.

Join us as we navigate the complex landscape, seeking answers to pressing questions and shedding light on the unseen forces shaping its future. It is time to ask the hard questions, to demand accountability, and to ensure that the industry remains true to its roots, fostering a culture of honesty and integrity.

While GT Dave and Hannah Crum have positioned themselves as leaders in the industry, their rise to prominence and the nature of their oversized influence raises critical questions that demand closer scrutiny.

Section 1: The Self-Annointed 'Kombucha Mamma' - A Deep Dive into Hannah Crum & Kombucha Kamp

In the landscape of the kombucha industry, Hannah Crum has carved out a significant niche for herself.  As the founder of Kombucha Kamp, an online platform offering kombucha brewing supplies and educational resources, Crum has positioned herself as a guiding force. Yet, despite having no commercial brewing experience, less than three years after registering the Kombucha Camp domain name, she co-founded and became the president of Kombucha Brewers International (KBI), a non-profit organization that plays a pivotal role in shaping the industry's future.

The Genesis of Kombucha Brewers International

And there are more mysteries behind the formation of Kombucha Brewer's International in 2013.  Check out the corporation formation filing from 2013.

In 2013, the kombucha world witnessed the birth of KBI, with Crum at its helm.  And the inception of KBI raises pertinent questions:

  • What drove someone with no commercial kombucha brewing experience to "promote commercial Kombucha industry nationwide", instead of focusing on their budding business?
  • What was the vision behind KBI, and how did Crum envision its role in the industry?
  • And maybe most importantly, as Hannah always lists herself as co-founder -- who was the other mysterious founder?  It's not listed anywhere publicly, and nobody seems to know.

Geographical Proximity and Professional Connections

But wait, there's more...check out the corporate address for KBI:

Kombucha Brewers International Registered Address

As we delve deeper, we find that KBI's registered address is in Beverly Hills, a detail that can't be overlooked given its proximity to the major player in the industry — GT Dave, who also hails from Beverly Hills.

Not only that, but the headquarters of Kombucha Kamp and GT's Living Foods are situated less than 30 minutes apart, even in the notorious LA traffic, hinting at a geographical closeness between Crum and GT Dave that would foster connection and alignment. Moreover, Crum and Dave share a similar age bracket, raising questions about the duration and depth of their acquaintance.

Kombucha Kamp: A Closer Look

Turning our attention to Kombucha Kamp, Crum's primary venture, we find a platform that offers a range of products and information to kombucha enthusiasts. However, a closer inspection raises concerns about the scientific accuracy of the information disseminated and the true value of the products on offer. The website portrays Crum as a kombucha guru, yet it is essential to scrutinize the depth of her knowledge and the authenticity of the information she shares with a community of trusting followers.

As we navigate through the offerings of Kombucha Kamp, we are left with pressing questions: Does the platform offer genuine value to its audience? Is the information grounded in scientific truth, or does it veer towards misinformation and cult of personality to increase sales? As consumers and stakeholders in the kombucha industry, it is incumbent upon us to seek answers, to demand transparency, and to ensure that the leaders who shape the industry do so with integrity and a deep-seated respect for the craft of kombucha brewing -- and those who make it their life's work.

Section 2: GT Dave - The Billionaire Behind the Brew

In the world of kombucha, GT Dave is more than just a prominent figure; he is a pioneer, having founded GT's Living Foods, a company that has grown into a billion-dollar empire. His journey, which began in his parents' kitchen over two decades ago, has seen the creation of a range of products that have become synonymous with commercial kombucha. However, the path to success is often fraught with controversy, and GT Dave's empire has not been immune to this.

Allegations and Controversies

Recent court rulings have brought to light serious allegations surrounding GT's Living Foods, that the court found to be true, including claims of worker exploitation and inhumane working conditions in the company's factories. These allegations paint a picture of a business that, despite its success, may have lost sight of the ethical considerations that should underpin any enterprise -- especially one that claims to prioritize health and well-being.

Sources: LA Times,

Most astounding quote from the LA Times article:

Judge Highberger wrote in the court’s ruling last week that Dave “lacked any credibility and did not provide truthful testimony on the witness stand.” Highberger expressed his opinion of Dave’s sincerity more forcefully during the trial proceedings earlier this year.

“I, frankly, found that Mr. Dave lied through his teeth and is not in any way, shape, or form credible,” the judge said to one of the lawyers defending GT’s Living Foods. “And if he appears in front of a jury, I’ll tell them not to believe him.”

The Billionaire's Business Practices

The billionaire entrepreneur has undoubtedly played a pivotal role in bringing kombucha to the masses, yet the means to achieve this end raise critical questions. It is essential to scrutinize the foundations of GT's empire, to understand not just the financial mechanics but the human cost that underlies its operations.

GT's Living Foods prides itself on crafting products with living probiotics, adhering to principles of raw, organic, and vegan production. The company emphasizes its commitment to helping people live "happier, healthier lives." Yet, recent controversies cast a shadow over these claims, urging us to ask whether the company's practices truly align with its stated mission.

As stakeholders in the kombucha industry, it is our duty to hold industry leaders accountable -- and to ensure that the products we consume are produced ethically, respecting the rights and well-being of every individual involved in the production process.

Seeking Transparency

As we navigate the intricate world of GT Dave, his kombucha empire, and his connections to KBI, we are left with a pressing need for transparency. It is incumbent upon us to seek the truth behind the glossy facade, to understand the real impact of GT's Living Foods on the industry -- and on KBI.

Section 3: The KBI Connection

In the ever-evolving landscape of the kombucha industry, Kombucha Brewers International (KBI) stands as a pivotal entity, steering the direction of the industry with policies and standards that have far-reaching implications. Led by Hannah Crum, KBI has been vocal about its mission to foster a cohesive and regulated kombucha market. However, the close ties between KBI and GT Dave, a significant benefactor of the organization, raise questions about the true nature of KBI's influence and the motives behind its regulatory proposals.

Kombucha Brewers International, led by Crum, is at the forefront of setting industry standards and regulations. One contentious proposal from KBI is the requirement for kombucha to be naturally carbonated, a method not widely adopted due to practical constraints. This section will explore the implications of such regulations and whether they serve the broader industry or the interests of a select few, including GT Dave, a significant contributor to KBI.

The Laraine Dave Endowment Fund

In 2019, at the sixth annual KombuchaKon held in Long Beach, California, a significant announcement echoed through the hall, leaving a lasting imprint on the kombucha industry. GT Dave declared a generous endowment of $1 million to Kombucha Brewers International.

This endowment, named the Laraine Dave Endowment Fund in honor of GT's mother, was earmarked to foster "fair and cohesive legislation" and to establish a "standard of identity to protect the integrity of the product," according to Dave. The fund was welcomed with a standing ovation, a testament to the industry's recognition of GT Dave's substantial influence and his commitment to "protecting authentic kombucha."

As the president of KBI, Hannah Crum acknowledged the critical juncture the industry was navigating, emphasizing the urgent need for stabilized legislation. The endowment was seen as a catalyst to bolster lobbying efforts, foster public education, and shield brewers in an industry that GT Dave had nurtured for over two decades.  Given the financial implications discussed below, one has to wonder whether fostering "fair and cohesive legislation" and establishing a "standard of identity to protect the integrity of the product" just meant putting money in Hannah Crum's pocket.

And given KBI's shenanigans regarding a requirement for kombucha to be naturally carbonated, which would clearly protect GT more than anybody else, we have to wonder whether "protecting authentic kombucha" simply means protecting GT Dave and GT's Living Foods.

Source: Bevnet

A Catalyst for Change or a Tool for Control?

The endowment was celebrated as a step towards fostering unity and growth in the kombucha industry, but it raises pertinent questions about the dynamics of power and influence:

  • Does this substantial financial backing from GT Dave steer KBI's policies and regulations in a direction favorable to GT's Living Foods?
  • How does this financial relationship influence the decisions made at KBI?
  • Does KBI truly represent the broader interests of the kombucha community, or do they lean towards the preferences of its most substantial benefactor?

As we delve deeper, the intricate web of connections between Hannah Crum and GT Dave unveils a narrative of intertwined interests, where the lines between benefactor and beneficiary blur, raising critical questions about the transparency and ethical foundations guiding the kombucha industry's future. 

One thing is for certain, it is increasingly clear that a deep dive into KBI's regulatory proposals is essential. It is crucial to scrutinize whether these regulations genuinely serve the industry's collective interest or are designed to foster a monopolistic environment that benefits a select few.

Section 4: Unpacking KBI's Financials

A closer examination of Kombucha Brewers International's (KBI) financial landscape unveils a series of unanswered questions and a financial trajectory that demands scrutiny. According to data from CauseIQ, the non-profit organization, which was formed in 2013 with the mission to "promote, protect, and enhance the overall well-being of the Kombucha brewing industry," has seen a substantial fluctuation in its financial landscape over recent years.

A Deep Dive into the Financial Reports

In 2021, KBI reported total revenues of $199,450, an increase from the previous year.  However, they also reported a significant drop in program service revenues, which plummeted by 90.2% compared to 2020.  Given total revenues are within about 10% of each other for the two years, this could be due to an accounting change -- but we don't have enough information right now to figure that out.

Kombucha Brewer's International Exhibit 1

The Mysterious Surge in Assets and Liabilities

Despite this decline in revenue, the organization's cash balance saw a staggering increase, growing by 931.9% to reach a total of $501,544 in 2021. But this surge in assets is mirrored by a comparable increase in debt, attributed to an unsecured loan from an unrelated third party amounting to $500,000.  Who is this "unrelated" third party contributing a loan that clearly seems it will never be repaid?

The Disappearance of the Million-Dollar Endowment

And what happened to the million dollar endowment from GT? It's nowhere to be found on these filings. And there is no clear indication in the financial reports of how this substantial amount has been utilized to benefit the kombucha industry. The lack of transparency regarding the allocation of this fund is a glaring issue that calls for a detailed explanation to ensure ethical financial management.

The Salary Discrepancy

At the helm of KBI is Hannah Crum, serving as the President and Co-Founder, and drawing a salary of $107,407 as reported in 2022.  It is worth noting this figure constitutes a significant portion of KBI's total expenses for 2021, which amounted to $246,508. The fact that Crum is the only individual receiving a salary, while other board members and personnel are listed with zero compensation, raises eyebrows and calls for a deeper investigation into the organization's compensation policies. 

Mysterious Expenses

Let's go into KBI's expenses in a little more detail:

Kombucha Brewers International financials exhibit 2

KBI's expenses further raises eyebrows. While the organization claims to champion the cause of Kombucha brewers through advocacy, education, and research, the expenditure on program services — a category that should ideally encompass initiatives to fulfill its mission — there isn't even a line item for program services. 

In fairness, program expenses could be buried in "All other expenses", but that has seen a drastic 73.5% reduction. You would think an industry trade organization would want to detail spending on program services for their members, yet the data indicates a stark contrast between the organization's stated objectives and the actual allocation of funds, with seemingly a negligible amount being directed towards them.

Moreover, the delay in updating financial data, with updates for 2020 not being reported until 2022, adds to the growing list of concerns surrounding KBI's financial transparency and management. As we sift through the financial intricacies of KBI, a pressing question emerges: How was the substantial endowment provided by GT Dave in 2019 utilized, given that by the end of 2020 the organization listed less than $50,000 of total assets? We can only assume its been spent.

One thing is for certain: the financial data paints a picture of an organization where a significant portion of the funds is concentrated and allocated to a single individual, with a limited allocation towards fulfilling its mission.

Section 5: The Unanswered Questions

As we unravel the connections between Hannah Crum and GT Dave, several unanswered questions emerge. The following (and other) critical questions must be answered in our call for transparency and ethical leadership in the kombucha industry:

  • Why does Crum, who has no commercial brewing experience, lead an organization that is attempting to dictate industry standards?

  • What is the nature of the relationship between Crum and Dave, given their close geographical and professional proximity? 

  • Where did the $1 million endowment from GT Dave go, and why is there no clear record of its utilization in the financial reports?

  • Who is behind the $500,000 unsecured loan from an "unrelated third party," and what are the terms of this agreement? The sudden appearance of this liability in 2021 raises questions about KBI's financial dealings and the nature of this loan.

  • Why is there a significant discrepancy between the organization's revenues and assets? The 931.9% increase in assets alongside a decrease in revenues calls for a detailed explanation to ensure transparency and ethical financial management.

  • Why is there a stark contrast between the organization's stated objectives and the actual allocation of funds, with seemingly negligible amounts being directed towards program services?

The intertwining financial narratives of GT Dave, KBI, and Hannah Crum beckon a closer scrutiny to ensure that the kombucha industry is guided by principles of transparency, ethical financial management, and a genuine commitment to fostering a healthy kombucha industry and brewing culture.


Our investigation has unveiled a complex web of connections between Hannah Crum and GT Dave, two towering figures in the industry. Crum, despite lacking commercial brewing experience, has positioned herself as a leading force in the industry, raising questions about her qualifications and the true motives behind her influential role in Kombucha Brewers International (KBI). Meanwhile, GT Dave's billion-dollar empire has not been without its share of controversies, including serious allegations (upheld by The Court) of worker exploitation and inhumane working conditions.

The financial intricacies of KBI reveal a perplexing landscape of fluctuating revenues, a mysterious surge in assets coupled with a substantial increase in liabilities, and a significant endowment that has seemingly vanished without a trace in the financial reports. The organization, which should stand as a pillar of integrity and guidance for the industry, appears to be marred by financial discrepancies and a lack of transparency in its dealings.

Moreover, the close geographical and professional proximity of Crum and Dave, coupled with a substantial financial intertwining through endowments and potentially favorable regulatory proposals, paints a picture of a symbiotic relationship that could potentially be steering the industry to serve personal interests rather than the collective good.

A pressing narrative of unclear financial pathways and unanswered questions is now glaringly apparent. The kombucha industry merits leadership grounded in transparency, ethical financial stewardship, and a genuine commitment to nurturing a vibrant brewing culture. It is high time to demand answers and to steer the industry by principles that genuinely uphold the collective interest.

Now, more than ever, it is time to demand answers, to hold the leaders accountable, and to ensure that the industry moves forward with principles that truly serve the collective interest, protecting the authenticity of the product and the well-being of the community it serves.

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